Creative Summit was born in Skellefteå 7 years ago and has taken place there every year until now. This year Creative Summit 2014 made its debut in our hometown, Åre. With a 2-day line-up of riveting speakers and a room full of creatively eager guests, Creative Summit Åre (CSÅRE) was a success.
Liz Sivell, the moderator over the two-day summit kept the energy alive with her clairvoyance cheekiness. She challenged the audience to be interactive and she invited the speakers to her “Chair of curiosity” as she cleverly delved into their minds getting to the roots of their inspiration.
Culture eats strategy for lunch –
Johanna Frelin, Hyper Island
CSÅRE began with Johanna Frelin, CEO of Hyper Island. She described today’s world as a nonlinear networked society where communication, behaviours and the ways of working are changing and she presented her most important insights into tomorrows most wanted. These insights were based on loyalty and encouragement – not just finding talent, but also keeping talent. She drove forward the necessity to understand and appreciate different behaviours, cultures and personalities, to create borderless employees who can work anywhere and with anyone. Her last point was to know the strengths and differences between Entrepreneurs and Intrapreneurs, perhaps something we all should reflect on a little more.
Following Johanna’s insightful presentation was Niklas Bergh, the creative director and co-founder of Zound Industries. He started his presentation by cutting through the classic stereotypes of what it takes to go big and grow strong then in a quirky and unconventional way he presented us with all his previous failures then led us through his lessons of hard knows. He introduces us to the “avocado” (his version of the unexpected) in communication and storytelling. He explains that as we read, we usually subconsciously guess the next word, that we have a sense of expectation. His theory is that we’re more likely to absorb information if we don’t know what’s expected. He states that having an idea is important however if your idea is making money it’s not a worthwhile idea if you don’t have a bank. So, have an idea, do something with it and present it in an unexpected manner.
I don’t believe in talent or genius, I believe in human chemistry and collaboration – Niklas Bergh, Zound Industries
Steve Benford from Nottingham University was the next up to bat with his divine descriptions of visceral experiences and the roll of digital technologies and how we can drive these digital experiences through real world applications in the everyday physical life. He took us through a series of paths from the artist-led inspirations to designing digital interactions that can create intensely physical reactions. He states that it’s no longer about delivering experiences but about the need of the user to recount them – to document them, to describe them and to re-live them.
Can we even imagine what a sustainable future looks like? – Benjamin Troskie, Sustainia
Benjamin Troskie of Sustainia described the organic architecture behind building a world of tomorrow. He questions where we go wrong on our path towards sustainability. Is it our own personal understanding, is it the scientists understanding or is it the way the media communicates information? He proposes that we should communicate the positives and not communicate by instilling fear and imposing the negatives. He believes that change comes when people know exactly what a sustainable future holds and what a sustainable future may look like.
Caitlin Burns from Starlight Runner guided us through the world of transmedia storytelling. A process where elements of a story are systematically told across multiple delivery channels for the creation of a larger, coordinated experience. Where storytelling should be renewable, international, meaningful and transformative. Where technology has changed, storytelling hasn’t. She led us through her lessons of storytelling and reminded us that our most valuable collaborator is our audience – the co-creator.
Working with digital is like working with exponential speed. You can’t always see it cause it’s moving too fast – David Eriksson, North Kingdom
David Eriksson, co-founder of North Kingdom took us on a tour of the digital world and their undaunted journey from roots to success. He led us through a virtual exploration of history through the Addidas Archive and showed us the bi-product of combining Google with Lego. After showing us the endless possibilities of the digital world he discusses North Kingdom’s company culture and the most important points they follow. The most important of these was their vision that the company should be a platform for development for THEMSELVES and their clients.
We at Idea2Innovation were honoured to be apart of organising something so dynamic. Thanks to The Lodge for sharing Creative Summit with us in Åre and thank you to Nord Interactive and Movinto Fun for approaching them with your passion and inspiration and for bringing them into our home.
Facts about Idea2Innovation – from idea to innovation
Swedish IT Company Idea2Innovation has developed the cloud service WIDE, which simplifies the management of ideas and development of new products and services. Idea2Innovation was founded in 2010 and has offices in Åre, Stockholm and Norrköping.
Facts about WIDE
WIDE is developed with a focus on systematically manage ideas and suggestions for improvement. It’s a whole new way to long-term involve and engage many in idea development. Everything is visible, accessible and measurable in order to further develop work methods, processes and goals and to find new products and services.
Photo courtesy of Peter Mandalh